Whether you’re a business who hopes to sell more products, a charity who needs to raise money, a hotel who wants more paying guests or a university who must attract better prospective students, it’s crucial that you work with a video production company who’ll deliver the results you’re after. Choosing the wrong video production company won’t just be a waste of money, an unwise choice could even damage your hard-earned industry reputation. But with several thousand video production companies currently operating in the UK, how do you find and choose an organization to work with? How do you find a video production company that understands your requirements, a company who can deliver a video on time and on budget, and a video production company that truly understands business marketing in 2010, not just the art of filmmaking? Here are five things you should always consider when choosing a production
Clients & Reviews-A production company’s client list is usually a pretty good indicator of the breadth and depth of their video marketing work. If a video production company has been commissioned to produce films and videos by a variety or organization, across a range of industries, this clearly demonstrates they understand how to adapt to an organization’s specific needs and more often than not, they are also used to working with a variety of budgets. The client list should always be accompanied by positive reviews, testimonials and case studies, with accompanying video samples. Beware though, client reviews on a company’s website are of course controlled and moderated to present the desired image. However, if the company is using a third–party website such as Free Index to collect client reviews, you can be much more sure that the comments are genuine.
Proven Results-Testimonials and case studies are of course very helpful, but a company that really understands video marketing should be able to demonstrate that the films they produce gets results, which go beyond anecdotal evidence. Video production companies should be able to provide facts, figures and statistics that back up their own marketing claims.